As a part of the Triple Learning Platform (TLP) Leonardo da Vinci Partnership project, partners in four European countries (DE, DK, FI, NL) established an in-house retail business (retail shop), operating in collaboration with local retail businesses with a view to selling the products of these companies in the school environment. Primarily, the shops operated as a pedagogical tool, providing students with an authentic work-based learning environment and a means of creating closer links with the local business community. Whilst the retail model differed from country-to-country (location, earning principle, product range, etc.), a common set of learning-oriented tasks was developed, by partners, each presented in the form of Learning Outcomes that describe that targeted learning in terms of knowledge, skills and competences. Common Learning Outcomes centred on: store sales and services; customer service; visual merchandising; consumer advice; and marketing/communication. For each of the described Learning Outcomes, bespoke assessment criteria were also developed.